Am I nuts?

So we were all shopping for a couple of things in Kmart on the 29th, and as we rounded a corner, you wouldn't believe what we saw. Yep, you guessed it (or maybe not), Valentines cards, candy, decorations, and toys. What the heck? Christmas stuff was still being sold 1 aisle over, and it wasn't even 2010 yet. What is this world coming to?